Your Local Real Estate Expert

Selling and marketing real estate over the years has changed as technologies have evolved. The internet has become a major tool in marketing real estate. More than 85% of all real estate buyers use the internet as their primary means to search for real estate. Newspapers have, for the most part, become obsolete for real estate advertising. A web presence by the company and agent are very important. American Way Real Estate and myself have easy to use websites. All of my lisitngs can be viewed on www.american-way.com, www.sonjabrown.com and www.realtor.com.

American Way's Real Estate Book is circulated throughout the Middle Tennessee area. This is another of our sales and marketing tools. Our Real Estate Book is tied back into our internet advertising. Your listing will be seen on 20+ internet real estate sites such as Yahoo! Real Estate and Wall Street Journal Real Estate.

Another part of the marketing program is simply an 'American Way Real Estate' For Sale sign in your front yard. It is simple, yet powerful. Even though the internet is the most powerful medium for advertising, yard signs speak to those buyers that drive through neighborhoods to find homes available for sale and to get a "feel" of the area.

Websites, real estate book and yard signs are three of the media used to market your home for sale. Direct marketing, e-mail blasts and flyers are additional ways to highlight your home.

For most families, their home is their largest financial asset, and deciding to sell it is a big decision that involves a lot of preparation and work. When you're ready to sell it's important to have an experienced real estate professional handle the details involved in the successful sale of a home for top dollar.

As an experienced professional who has helped many Cookeville residents sell their homes, I know how to handle every aspect of the sales process - from strategically marketing and showcasing your home to making sure everything's signed, sealed and delivered by the closing date.

Providing you with comprehensive, high-quality listing service is my top priority. So when you decide to sell your home, please contact me and let's get started!